Since launching their first product in 2016, Theragun has become a leader in percussive therapy, concentrating on a core line of sleek and powerful devices that are built to simply make people feel better.
2019 marked the release of Theragun’s G3PRO, and it quickly became quite common to see these devices in top fitness centers and in the hands of physical therapists, trainers, chiropractors, athletes like Kyrie Irving, and a number of celebrities like Diddy, Adam Levine and DJ Khaled. Though the real appeal was that Theragun was offering professional-grade muscle relief packaged up in an easy-to-use gadget accessible to everyday people, and the world was jumping on it.
Now, Theragun is not only introducing the fourth generation of their trusted therapy guns, but the creation of TheraOne, a line of USDA Certified Organic CBD products as well as a total rebrand under the name, Therabody, to holistically hub their suite of wellness solutions.
Dr. Jason Wersland, who founded Theragun out of pure necessity following a debilitating motorcycle accident, honed in on consumer feedback to develop Generation 4. For the older guns, the vibrations were audibly intense and definitely sounded as powerful as they felt — this element inevitably became the most prominent criticism among consumer feedback. “Our customers’ needs inspire our innovations,” Wersland explained to Forbes. “We are a customer-first company, constantly listening to understand what our customers need to live a healthy, happy lifestyle. We’ll come out with the best products and services backed by science and fueled by innovation and technology to help them to do that.” The new guns are remarkably quiet in comparison to past models thanks to Therabody’s proprietary brushless, commercial-grade motor with QuietForce technology that took 22 months to develop.
In terms of design, the guns retain their multi-grip, ergonomic shape but with more modern touches, plus seven attachment options to personalize your treatments. For the Pro ($599) and the Prime ($299), the customizable speed range allows users to truly target and scale the strength of their therapy, and newly added Bluetooth connectivity tethers to a complete app experience with guided, preset routines based on your daily activity and lifestyle.
The most exciting new addition to the product line is the mini, the compact model with three speeds and integrated QuietForce technology to maintain the same quality as its siblings. The grip is comfortable and agile, allowing the user to still reach those tough-to-get spots even with a smaller device. The portability truly makes it a dream companion for travelers (have you ever dreamed of having a massage in-flight?), fitness enthusiasts who want to toss this in a gym bag, or folks who need a little relief at the office can tuck this into a briefcase. At $199, the mini is the most affordable model for Therabody to-date.
To supplement its percussion therapy, the company wanted to introduce a natural wellness solution with a range of topical and ingestible, farm-to-body CBD products called TheraOne. Derived from a high-potency hemp strain with patent-pending Biosorb Technology, TheraOne includes Active and Recover CBD lotions to incorporate into your daily routine, a Revive CBD Body Balm Stick and Revive CBD Body Balm Jar to relieve problem areas, Sleep CBD Tincture to promote healthy sleep and restorative relaxation, and Soothe CBD Massage Oil to help melt away pressure and tension. As for what really prompted the category expansion, Dr. Jason Wersland names his consumers as the source of inspiration. “Our customers asked for other effective, natural solutions such as CBD, helping us realize that there is so much more we can offer in the natural wellness space,” Wersland revealed. “I have used many different brands of CBD products for several years, and I understood the therapeutic benefits it can offer. However, it was difficult to find a brand with consistent deliveries and trustable farmland where it is grown and harvested. A few years ago, as I started researching CBD products on the market, nothing met the standards of quality and efficacy I was looking for, so I didn’t feel comfortable using it on my patients. At Therabody, we spent over 18 months researching and developing a line of USDA Certified Organic CBD products that are toxin-free and provide the maximum therapeutic benefits every time you use it.”
While Therabody had originally intended to unveil their rebrand and new generation of product in early March, the company decided to postpone their announcement following the COVID-19 outbreak. In the interim, they pivoted to helping those on the frontlines with an approach they know best — Theragun donated 300+ new devices to hospital break rooms, offering healthcare providers relief and recovery in over 60 hospitals around the globe. Fortunately for Therabody, the silver lining has been that at-home wellness activities and fitness equipment sales have surged exponentially (by 307% to be exact) since the virus has forced activity indoors.
Peruse their new look and latest offering here.